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Broad range of business leadership and marketing topics, written based on my experiences as a marketing executive in Fortune 50 and early-stage tech companies.
Great Marketing Sells Outcomes, Not Technology: Marketing Maturity in the Age of AI
Customers buy outcomes, not technology, it's time to rethink AI in marketing copy.
2 min read
What an Interim CMO Does in the First 90 Days
Know what to expect of an interim CMO and their first 90 days on the job.
3 min read
Why You Think Your CEO Is Crazy (and How to Know If You Can Live With It While Job Hunting)
Are CEOs crazy? Maybe, maybe not, identify what to look for!
1 min read
How to Evaluate Job Offers with Clarity: Career Role Evaluator Tool
Grab your copy on Gumroad! Searching for a new role can feel overwhelming. Job descriptions blur together, recruiters push for quick answers, and the pressure to choose “the right” opportunity builds fast. Without a clear system, many professionals end up relying on gut instinct — which isn’t always reliable. That’s why I created the Career Role Evaluator , a simple job offer evaluation tool in spreadsheet form that helps job-seekers define what they want and compare opportu
2 min read
Fractional vs. Interim Marketing Leadership: 10 Questions Every CEO (and Investor) Asks
Top 10 questions every CEO and investor asks about interim and fractional marketing leadership
3 min read
Interim CMO vs. Fractional CMO vs. Agency: What CEOs and PE Firms Should Know
Not sure what marketing leadership you need? Learn when and why to engage interim, fractional or agency support for your marketing programs.
3 min read
Interim Marketing Leadership Explained: A CEO & PE Firm Guide
Understand the ins and outs of interim marketing leadership
3 min read
Perspectives on leadership, marketing, and decision-making.
Insights
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