Leadership & Marketing

Is the CEO crazy, delusional, or brilliant? We’ve all swapped stories about our “crazy” CEOs — those unpredictable, late-night-idea, hands-on-everything leaders who leave teams laughing one minute and groaning the next. But behind those stories lies a deeper question: what kind of leadership can you truly thrive under? In today’s soft job market, many marketing and business leaders are jumping at opportunities without asking that question. Yet understanding the why  behind a

Grab your copy on Gumroad! Searching for a new role can feel overwhelming. Job descriptions blur together, recruiters push for quick answers, and the pressure to choose “the right” opportunity builds fast. Without a clear system, many professionals end up relying on gut instinct — which isn’t always reliable. That’s why I created the Career Role Evaluator , a simple job offer evaluation tool  in spreadsheet form that helps job-seekers define what they want and compare opportu

You have questions, CMO Paratrooper has answers 1. What is interim marketing leadership? Interim marketing leadership means bringing in a senior marketing executive—often at the CMO level—for a defined short-term period . Think of it like hiring a “rental CMO.” They’re there to stabilize the marketing function, keep strategy moving, and bridge the gap until a permanent hire steps in. 2. What is fractional marketing leadership? Fractional marketing leadership is when a seasone